Investor Websites
Being a real estate can be tough if you can’t get enough leads of motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. In the end, there simply is not. How do you track them down?
I found that an excellent way to find motivated sellers is on the internet. You needn’t look far to see fly-by-night services pawning lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Essentially, a way for motivated sellers to contact you through a site that you own.
So how should you execute such a solution? Start it off with a superior website. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should demonstrate that you’ve worked out problems for other motivated sellers. It should be convincing enough that your visitors will want to work with you and make contact with you. Be sure it has a way for visitors to get their vital property and contact info to you.
Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Alternatively, you can purchase a template and customize it. Making something from scratch or buying a template from a store will require coding competence. It does take some capital to hire someone. You need to make the decision about what your time is worth. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have more time than money?
Convincing testimonials should also be included. You’ve likely been using some sort of credibility kit so migrate that to your site. Actual photo-copied letters are excellent if you have them. You should also consider audio testimonials. One of the most powerful sales tools is a satisfied customer.
Construct convincing sales copy to urge the visitors to complete your forms. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s head and shoulders above the rest for writing copy. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. You’ll drastically increase your leads by including a call to action on each page.
Lastly, include a slew of strategically placed lead generators. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. Some database programming here is necessary to link the form fields to the database records.
Maybe the biggest challenge is getting visitors to your new website. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. When you start getting visitors you may discover that you need to modify your content. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. I’ve found that squeeze pages work well to increase conversion rates.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
